NEWS17 January 2013

IAB Australia names former chairman as interim CEO

Asia Pacific People

AUSTRALIA — Tony Prentice, a former chairman of the Interactive Advertising Bureau (IAB) Australia, has returned to the organisation as interim CEO, replacing Paul Fisher who left to join Nielsen.

Fisher revealed in December that he would be leaving the trade association to become managing direct of Nielsen’s media businesses across Asia Pacific, the Middle East and Africa.

Prentice (pictured) will be in the role for three months “to assist with the ongoing process around audience measurement and assist with the successful on-boarding of the new CEO once the search has been concluded,” said IAB chairman Mark Britt.

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