IAB’s Fisher to take up regional MD role at Nielsen

AUSTRALIA — Nielsen has appointed IAB Australia CEO Paul Fisher as managing director of its media business across Asia Pacific, the Middle East and Africa.

Fisher will take up the role early next year, just shy of five years in the top job at the trade association for interactive advertising. The search is on for his replacement.

In his time at IAB, Fisher worked with Nielsen on the creation and implementation of a hybrid measurement system to track online audiences using a combination of panel and server-side data. Work began in 2009 but it wasn’t until 2011 that a contract was officially awarded and the first data was released.

IAB Australia chairman Mark Britt said: “Paul has been a champion of the digital industry through a huge period of transformation.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

1 Comment

Display name

Email

Join the discussion

Greg M

Does anyone see how this reflects poorly on the relevant parties? Nielsen wins the tender, Fisher receives a plum regional role. What's more concerning is the commerciali-in-confidence data Fisher was privy to during the tender, which can now be used in a commercially competitive manner.

Like Report

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts