Koloski (pictured) will be based in the company’s office in Manhattan, New York, and was previously a writer for behavioural design think-tank The Decision Lab.

Alexandra Petrache has also joined HRW Shift as a behavioural science analyst, having recently completed a PhD in neuroscience at University College London.

She will be based at HRW’s headquarters in Oxford.

Katy Irving, global head of behavioural science at HRW Shift, said: “After a long hiring process and several exceptional candidates, we’re delighted to have selected Jeremy and Alexandra to join the HRW Shift team.

“They each have skills that fit well in the work that we do for our clients, as well as expertise in new disciplines that we can learn from which will help stetch our capabilities and advance what we offer even further.”