NEWS3 February 2010

HPI allies with Starfish for ethnic research

UK— HPI Research has formed a strategic alliance with Starfish Research to provide a specialist focus on minority ethnic communities.

Starfish runs a large-scale study called MinorityReport, which looks at media consumption, attitudes and behaviour among non-white ethnic groups in England. Clients include Asda, Ofcom and Zee TV.

HPI’s senior partner David Iddiols said: “We are already working with Starfish and this tie-up will undoubtedly enhance our expertise and credentials in the ethnic research sector.”