HookLogic adds Polk data to automotive marketing tool

US— Automotive marketing agency HookLogic has integrated Polk Intelligence’s segmentation data into its Lead to Show product, a targeted incentive programme for car dealership websites.

Polk’s predictive models will be used to assess each internet lead according to factors including the source, timing, past buying behaviour and household demographic data. HookLogic will use the information to deliver targeted, time-limited offers such as gift cards.

David Metter, president of automotive at HookLogic, said: “We’ve worked with Polk for over three years, and results from our joint campaigns with automotive dealers have been unprecedented. It was only natural for us to build Polk market insight into our solution set, and our customers couldn’t be happier.”

Andrew Price, vice president for sales and client services, automotive retail and media solutions at Polk, added: “It’s another powerful way to integrate Polk’s lead scoring and market intelligence solutions to provide incremental sales to dealers.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts