NEWS5 March 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS5 March 2018
US – Sports sponsorship analytics and valuation platform, Hookit, has expanded its partnership with Kantar Media to give clients a single-source platform for global sponsorship insights.
Brands can evaluate their sports sponsorship investments performance across television, digital and social media with the insights and analytics helping them optimise their sponsorship.
Scott Tilton, CEO of Hookit, said: “By combining our social and digital media expertise with the data and services that Kantar Media provides, brands can get a full picture of the value of their global sponsorship investments.
“One of the biggest challenges we can solve for the brands we work with is having a complete understanding of how their sponsorships are performing. Through our partnership, clients can track their sponsorship ROI with real intelligence to influence their objectives.”
Hookit pioneered the sponsorship technology and analytics space – spontech – and actively tracks more than 500,000 athletes, teams, leagues, events, federations, venues, brands and media properties.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Business Development Manager – International Insight Provider
£40–50,000 plus Commission
Resources Group
Quant Insights specialist (akin to RM/AD) –Comms/NPD/Brand
£50,000–£60,000 + Excellent Benefits
Resources Group
Qualitative Associate Director – Gaming, Tech & Telco – Boutique Agency
£45–£60,000 + good benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments