Brands can evaluate their sports sponsorship investments performance across television, digital and social media with the insights and analytics helping them optimise their sponsorship.

Scott Tilton, CEO of Hookit, said: “By combining our social and digital media expertise with the data and services that Kantar Media provides, brands can get a full picture of the value of their global sponsorship investments.

“One of the biggest challenges we can solve for the brands we work with is having a complete understanding of how their sponsorships are performing. Through our partnership, clients can track their sponsorship ROI with real intelligence to influence their objectives.”

Hookit pioneered the sponsorship technology and analytics space – spontech – and actively tracks more than 500,000 athletes, teams, leagues, events, federations, venues, brands and media properties.