NEWS15 October 2013

Hispanic specialist ThinkNow appoints new head of qual division

North America People

US — Hispanic market research firm ThinkNow Research has appointed Lara Fordis, formerly director of operations at Q-Insights, as head of its qualitative research division.

From the announcement:


Fordis began her market research career with Marketing Matrix in Los Angeles. Over the next several years, she rose from research analyst to director of research and operations at Pelegrin Research Group in Glendale, CA, also serving as an in-depth interviewer and laddering specialist. Subsequently, she was director of research at Insightlink Communications, a CA firm specialising in employee satisfaction research. Fordis has an MA from USC/Annenberg and a BA from Tufts University.

According to Mario Carrasco, co-founder at ThinkNow Research: “When we added qualitative research to our suite of services several years ago, we never imagined it would have exploded like it did. Because of that, we decided that we needed an industry expert to help us structure and grow that piece of our business. Lara Fordis is the perfect fit.”