NEWS7 March 2014
US — HCD Research has announced the launch of a new application of its integrated communications research designed for early-stage creative and message testing.
The HCD Research approach integrates psychophysiological tools such as facial electromyography and galvanic skin response with eye-tracking and traditional qual and quant research.
The Emcode Creative Enhancement method is designed to utilise these tools during the early phases of communication, creative and concept development.
Related Articles
The world's leading job site for research and insight
Resources Group
Director of Consulting (Retail Finance vertical) – Leading Research & Data Provider
C. £85–100.000
Resources Group
Quant Senior Research Exec – Retail – Behavioural Science
£28,000–£35,000 + Benefits
Resources Group
Data Analyst – Specialist Market Research Group
To £35,000
Featured company
-
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
© Copyright 2023 Research Live
0 Comments