HCD unveils early-stage comms testing approach
The HCD Research approach integrates psychophysiological tools such as facial electromyography and galvanic skin response with eye-tracking and traditional qual and quant research.
The Emcode Creative Enhancement method is designed to utilise these tools during the early phases of communication, creative and concept development.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments