NEWS7 March 2014

HCD unveils early-stage comms testing approach

North America Technology

US — HCD Research has announced the launch of a new application of its integrated communications research designed for early-stage creative and message testing.

The HCD Research approach integrates psychophysiological tools such as facial electromyography and galvanic skin response with eye-tracking and traditional qual and quant research.

The Emcode Creative Enhancement method is designed to utilise these tools during the early phases of communication, creative and concept development.

Bronwen Morgan

North America Technology

@RESEARCH LIVE

0 Comments

Featured company