NEWS7 March 2014

HCD unveils early-stage comms testing approach

North America Technology

US — HCD Research has announced the launch of a new application of its integrated communications research designed for early-stage creative and message testing.

The HCD Research approach integrates psychophysiological tools such as facial electromyography and galvanic skin response with eye-tracking and traditional qual and quant research.

The Emcode Creative Enhancement method is designed to utilise these tools during the early phases of communication, creative and concept development.