NEWS28 May 2014

HCD partners with PlayCollective for family insights

New business North America

US — HCD Research has announced a new partnership with PlayCollective.

PlayCollective is a research, brand and product innovation group that specialises in understanding the needs of children and families, while HCD Research boasts expertise in sensory science measurement.

The partnership is aimed to address the needs of consumer product clients with flavour and fragrance products aimed at children and parents.

“We are very excited to be working with industry leader PlayCollective and its highly regarded research arm, PlayScience,” said Glenn Kessler, president and CEO of HCD Research.

“There are significant unmet needs across many important CPG areas, and with the unique strengths of our two companies combined we will provide the solutions our clients are seeking.”