NEWS14 February 2013

Haymarket picks Effective Measure for web audience measurement

Asia Pacific New business

ASIA PACIFIC — Magazine and website publisher Haymarket has signed up Effective Measure to be the online audience measurement partner for its Asian and Australian websites.

Titles covered by the deal include the Asian, Chinese and Singaporean editions of ad industry website Campaign and the Campaign Asia Job site, as well as the Australian websites CRN, FourFourTwo, iTNews and ProPrint.

Haymarket Media Australia managing director Jeremy Vaughan said: “Measurement is now the pulse of the online business, it needs to have the latest technology from real-time reporting to the management dashboards that support the editorial and advertising teams.”

The Haymarket deal is the first to follow from Effective Measure’s strategic partnership with industry association Publishers Australia, announced in November. The partnership agreement allows Publishers Australia members with under four million monthly views to have their websites tagged and measured by Effective Measure free of charge.