Havas New York buys The 88

Founded in 2010 by Harry Bernstein, The 88, has built a reputation in creative services, influence, content creation and social media management for fashion, lifestyle and consumer brands.

It has worked with brands including adidas Originals, L'Oréal, Tailored Brands, Mars, Bacardi and Bloomingdale's.

The agency will become an extension of The Annex, Havas’ cultural network dedicated to emerging consumers, and will be called The Annex88. Bernstein has been appointed chief creative officer of Havas New York.

Yannick Bolloré, CEO of Havas Group, said:"This acquisition brings The 88’s keen expertise in digital strategy, creative, production, development, influence and event activation into Havas New York’s already robust capabilities. Building on what Paul Marobella, Jason Peterson and Laura Maness have already implemented within Havas Creative in the US, this addition will enable us to deliver our clients with an unmatched service mix, and bring value to every part of the customer journey."