As part of this deal, the existing Havas Group agency Health for Brands London (H4B London) will become part of the Havas SO Group. The two agencies, SO Healthy and SO Active, will sit within Havas’s agency roster.

SO What Global currently works with pharma, consumer lifestyle and wellness companies as well as global associations. It has a proprietary mapping and development framework, called RelationSHIFT, which helps define clients’ reputation and creates a pathway for better relationships with key stakeholders.

Following the acquisition, the management team of Scott A. Clark and Oliver Parsons – SO’s co-founders and managing partners – will continue to head the team of health, wellbeing and lifestyle. Clark and Parsons will report to Donna Murphy, CEO of Havas Health & You.

Yannick Bolloré (pictured), CEO, Havas Group commented: "Bringing SO What Global into Havas Health & You is a strong strategic move to expand our healthcare and wellness capabilities. Its entrepreneurial mindset within the Havas Village will work to stimulate even more business growth and drive."