Havas Group buys Malaysian agency
The agency has been rebranded as Havas Immerse and will become integrated within the Group’s creative operations, Havas Village.
Founded in 2004, Immerse specialises in strategic creative consultancy and digital marketing. Clients in Malaysia and Singapore include Volvo, Mitsubishi, Wrigley and Unilever brands including Dove and Magnum.
Following the acquisition, the agency’s founders Jeffery Tang and Kerry Khoo will work alongside Havas Malaysia managing director Andrew Lee to lead Havas Immerse. They will report to Vishnu Mohan, chairman and chief executive of Havas Group Southeast Asia. Khoo will also take on the role of chief creative officer for Havas Immerse.
The move bolsters the group’s operation in Malaysia, which Yannick Bolloré, chairman and chief executive of Havas Group, described as an “ extremely significant” market for the company.
Bolloré said: "This acquisition signifies our commitment in this region of Southeast Asia that has witnessed a great momentum in the last few years."
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments