According to a story in The Drum, the new offering, led by former chief development officer at Havas Media, Darren Goldie (pictured), aims to bridge the gap between management consultancies, agencies and tech suppliers by addressing the digital transformation for clients.

HMG Consulting will focus on delivering against trends and insight, innovation, customer experience and usability, and end-to-end customer management systems. It has been conceived to support and provide advice on how brands can “approach and succeed in transforming their marketing model”.

Goldie is quoted as saying: “Our fastest growing clients are those that have fundamentally changed the way their entire organisations respond to the evolving demands of their customers.

“Our team is unique in its ability to tackle the entire business and brand challenge under one roof, backed up by a proven track record in delivering business success through our rich marketing heritage.”