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NEWS5 August 2014

Harvey Goldhersz promoted to GroupM chief data role

News North America People

US — GroupM has made MediaCom’s COO, Harvey Goldhersz, its chief data officer and CEO of GroupM Analytics.

Goldhersz was previously vice-chairman and worldwide COO of MediaCom. Prior to 2004, he was founder and CEO of MediaCom Digital and CEO of Beyond Interactive, ultimately merging four separate agencies – Beyond Interactive, MediaCom Digital, media.com and Grey E-Media.

Dominic Proctor, president GroupM Global, said of Goldhersz’s appointment, “GroupM owns or has access to arguably the richest and largest data sets available. The creation of this new role will ensure our agencies and their clients have superior access to the data-led insights that can transform their media initiatives and performance.”

Goldhersz’s responsibilities as MediaCom’s vice-chairman and worldwide COO will be absorbed by the agency’s current leadership team, led by worldwide Chairman and CEO Stephen Allan. 

At the same time, in another executive appointment, Phil Cowdell has been made North America CEO of MediaCom (a role that Goldhersz also held since 2011 ) having previously been president of client services for GroupM.

@RESEARCH LIVE

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