NEWS1 December 2011
GERMANY— Matthias Hartmann steps into the role of GfK chief executive today, replacing Klaus Wübbenhorst who has lead the company for the past 13 years.
Hartmann is on a three-year contract and is now responsible for the research group’s corporate and IT strategies, the internal audit, marketing sciences, corporate communications and marketing, strategic succession management and personal development.
He joins GfK from IBM Global Business Services, the consulting arm of IBM, where he held the title of global head of strategy and industries.
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