Herron was Harris’s head of marketing sciences until last month and before that worked at Ipsos Mori, Research In Focus and TNS.

At Nunwod he reports to European MD Sarah Houghton and is based in London.

Meanwhile the firm has also hired Rachel Boardman as a client consultant and Alfonso Munoz and Shaukat Ali as developers in the Nunwood:Fizz knowledge management arm. Nicky Emsley joins the agency’s business operations team and Emma Boggust was named senior project consultant.