Happy Thinking People and POSpulse join forces for shopper insights
POSpulse has a panel of more than 40,000 mobile shoppers across Germany, Austria, Switzerland, UK, Italy and Czech Republic. It monitors POS execution and shopper perceptions, for example with regard to new product launches, in-store promotions and on-shelf competitor performance.
In joining forces, the two companies hope to offer ‘a more complete understanding of the path to purchase’ by linking shopper data with more in-depth consumer and brand understanding.
This is intended to offer guidance on the optimisation of new product launches, as well as an understanding of how consumer decision journeys differ across product categories, and how category management may need to change in light of cross-over between online, mobile and in-store shopper experiences.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments