POSpulse has a panel of more than 40,000 mobile shoppers across Germany, Austria, Switzerland, UK, Italy and Czech Republic. It monitors POS execution and shopper perceptions, for example with regard to new product launches, in-store promotions and on-shelf competitor performance. 

In joining forces, the two companies hope to offer ‘a more complete understanding of the path to purchase’ by linking shopper data with more in-depth consumer and brand understanding. 

This is intended to offer guidance on the optimisation of new product launches, as well as an understanding of how consumer decision journeys differ across product categories, and how category management may need to change in light of cross-over between online, mobile and in-store shopper experiences.