NEWS5 June 2018
GERMANY – Market research companies Kantar TNS and point-of-sale (POS) analytics firm POSpulse have partnered to provide retailers and manufacturers with shopper data and recomendations.
The partnership will collect data from POSpulse’s mobile panel of 155,000 shopper respondents, including real-time information from shoppers in the form of images, observations and reviews.
Kantar TNS will then evaluate the aggregated data to provide clients with insights on purchasing decisions and recommendations for action.
The two hope the partnership will provide "transparency at the POS and real-time information bundled with direct recommendations for shopper behaviour."
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