He was most recently president of Hansa Marketing Services in the US. Before that he was head of global account development for Harris Interactive in New York and managing director at Ipsos Russia and Ukraine.

Eliza Wong, CEO of Synovate Greater China, said: “We are excited to have Jeff joining us as his international background is a perfect fit for our Hong Kong business. His strong knowledge of running research in both developed and developing countries makes him a great asset to Synovate.”