Halverson Group adds strategic research directors
Knudsen (pictured) joins from Leo Burnett where he led segmentation, consumer decision journeys, concept design and brand tracking.
Salzano was analytics and insights director at HAVI Global Solutions where he’d worked for the past 12 years.
Petitte has worked as a market research supplier and a consumer insights manager, most recently with Valspar Corporation where she built the company’s first insights function.
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