Hall & Partners hires for new shopper insights practice
Hartnoll (pictured) is based in New York but has a remit to establish the practice globally.
A cornerstone of the new offering will be ‘Shopper Engager’ – an extension of Hall & Partner’s Engager model, which links brand engagement to company profits.
Hartnoll is the former president and CEO of Impetus Consulting, a global channel, sales and retail consultancy within the Omnicom Group.
Vanella Jackson, global CEO of Hall & Partners, said: “Shopper Insights will enable us to deliver stronger profit-driving strategies to our clients, and Vanessa is the ideal person to bring shopper insights to life for them. No one understands the diversity of today’s shoppers and the path to purchase more than Vanessa.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments