Hall & Partners and Dynata form data partnership

Through the agreement, Dynata’s first-party data, connected data sources and tools for analysis and reporting will be accessible through Hall & Partners’ data visualisation and storytelling platform, The Hub.

The model aims to reduce the amount of time Hall & Partners’ researchers spend collecting data. The companies are also co-launching a series of insight tools, the first of which will focus on live segmentation.

Vanella Jackson, global chief executive, Hall & Partners, said: “2020 has forced organisations to react with the fast-forward button permanently pressed, heightening the value of rapid, data-led, actionable insights.”

She added that the partnership would give clients an “insight model fit for the future”.

Gary Laben, chief executive, Dynata, said: “Our platform pairs high-quality data with easy, automated tools for the marketing lifecycle, freeing Hall & Partners from the ‘back office’ functions of research and insights so they can focus on client-facing activities.”