Hall & Partners and Dynata form data partnership

UK & US – Strategic brand consultancy Hall & Partners and data and insights platform Dynata have partnered to integrate their technology.

Data visualisation_crop

Through the agreement, Dynata’s first-party data, connected data sources and tools for analysis and reporting will be accessible through Hall & Partners’ data visualisation and storytelling platform, The Hub.

The model aims to reduce the amount of time Hall & Partners’ researchers spend collecting data. The companies are also co-launching a series of insight tools, the first of which will focus on live segmentation.

Vanella Jackson, global chief executive, Hall & Partners, said: “2020 has forced organisations to react with the fast-forward button permanently pressed, heightening the value of rapid, data-led, actionable insights.”

She added that the partnership would give clients an “insight model fit for the future”.

Gary Laben, chief executive, Dynata, said: “Our platform pairs high-quality data with easy, automated tools for the marketing lifecycle, freeing Hall & Partners from the ‘back office’ functions of research and insights so they can focus on client-facing activities.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts