GWI integrates with Anthropic’s AI assistant
The agreement will allow GWI users to access insights within their chats with Claude, connecting GWI’s Model Context Protocol (MCP) to the AI chatbot.
This means that Claude will be able to use audience data in its output, ahead of data scraped from other sources.
Tom Smith, founder and chief executive at GWI, said: “By bringing GWI’s data to Claude, we’re giving every user instant access to accurate, reliable, trustworthy data.
“We’re connecting the world’s largest study of online consumers to the world’s most popular AI agents – starting with Claude and soon followed by ChatGPT.”
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