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NEWS14 April 2015

Gumbrell and Hall partner with Askia on new software platform

News UK

UK — Market research entrepreneurs Jon Gumbrell and Mike Hall have partnered with survey software company Askia to launch Platform One, a customer feedback software platform.

Gumbrell, ex-owner of ID Factor and a co-founder of Verve and Hall, founder of Hall & Partners have joined forces with Askia’s Jérôme Sopocko and Patrick George Lassale while Claire Bickerton, former group business director of Hall & Partners, is also a Platform One co-founder.

Platform One has been created to handle customer feedback scenarios from large-scale quant panels, to small-scale qual communities, to complete Voice of the Customer programmes.

It includes a suite of in-built quant/qual project tools, a customisable member portal for member engagement and web research, and a fully integrated app for mobile research. Askia’s data collection and analytics software forms part of the unified platform offering.

The company has offices in London and a software development and servicing team in Colombo.

Jon Gumbrell, Platform One principle founder & chief software architect said: “The industry is full of legacy applications that don’t align with user needs. Quite apart from being a nightmare to actually execute, integrating such applications results in the creation of cumbersome, inefficient, often unmanageable systems. I wanted to start from scratch and build a genuinely unified research software platform fit for tomorrow’s business requirements.”