Guavus founder Anukool Lakhina hands CEO role to Manish Goel

Lakhina remains with the firm and will “continue to be actively involved in directing the technology, supporting sales and corporate development for the company”, according to a statement.

New CEO Goel is a former executive for NetApp, a storage and data management solutions firm.

Guavus’s technology takes network, device, content and subscriber data and analyses it to help companies manage the technical aspects of running a mobile network as well as supporting sales, marketing and customer service functions by identifying patterns in customer behaviour.

In addition to Goel, the company has also appointed Bob Mansfield – the Australian businessman who previously led Optus Communications, Telstra and John Fairfax Holdings – to its industry advisory board.