NEWS26 February 2018
UK – Google has announced the launch of two tools aimed at improving businesses’ mobile performance and released the results of a mobile benchmarking study.
The company is launching a Speed Scorecard that will allow brands to compare their mobile site speed to that of other companies in 12 countries.
Additionally, Google says its new Impact Calculator tool will show businesses how much additional revenue they could gain by improving their mobile page speed.
Google claims that an average site with 150,000 monthly visitors and an average order value of $75 could see a potential annual revenue increase of $225,000 by improving their mobile load time from six seconds to three.
It has also analysed the 465 most visited retail, travel and financial websites in 15 EMEA countries to rank the top mobile sites in a benchmark study.
In the UK, Etsy was named top for retail, Booking.com ranked in first place amongst travel brands, and Confused.com topped the list for financial brands.
The ranking methodology is based on a combination of three metrics reported across mobile devices by Google’s Chrome User Experience report: First Contentful Paint, DomContentLoaded and Onload.
The world's leading job site for research and insight
Spalding Goobey Associates
Senior Research Executive – Quant Enthusiast | Customer Insight
Up to c.£32,000 + benefits
Hasson Associates
Senior Analyst, Digital & New Technologies
£50000–70000
Spalding Goobey Associates
Business Development Manager – Full Service Insight Consultancy
Excellent salary, benefits and commission
Featured company
-
Town/Country: Stockport
Tel: +44 (0)161 477 9195
With extensive operational and project management experience, Data Options offer high quality data services to market research organisations of all sizes. Whether as overspill capacity for in house services or as . . .
-
Town/Country: London
Tel: +44 (0)7974 249070
The leading financial research consultancy, combining research skills with detailed financial sector knowledge, working in partnership with clients to deliver commercially-orientated actionable results. Our unique business model ensures hands-on director . . .
-
Town/Country: Lincoln
Tel: +44 (0)1522 519388
If you believe your brand or business could become more successful by:- Understanding your customers better, Creating mutual value with . . .
-
Town/Country: Witney
Tel: +44 (0)1993 222390
We understand people and we understand markets. Importantly, we understand the interface between the two and how this needs to be managed to best effect in the retail and . . .
Related Articles
0 Comments