The changed to Good-Loop’s senior team include Julia Hitchman, currently chief commercial officer, moving to chief operating officer, with the current holder of that role, Ryan Cochrane, becoming chief strategy officer.

Board member Will Luttrell has been named interim chief technology officer, while chief technology officer and co-founder of Good-Loop Daniel Winterstein has departed the business.

Peter Land has also joined Good-Loop in a non-executive advisory capacity, having most recently acted as chief communications and sustainability officer at Dick’s Sporting Goods.

Good-Loop has also hired Hato to refresh the company’s branding and visual identity, with the aim of supporting its Good-Media brand.

Amy Williams, founder and chief executive officer at Good-Loop, said: “I first created Good-Loop’s visual identity on Photoshop in my bedroom when the business was still mostly an idea.

“This evolution represents our growth journey as a business and the cementing of Good-Media as a critical part of media’s infrastructure in the modern world.

“Pairing that with a newly refreshed executive team focused on clear missions in their roles is a really fantastic moment for Good-Loop.”