Good leadership key to marketers’ happiness
According to the research, 60% of B2B marketers said that good leadership or management made them happy at work. The second most important factor to these respondents was feeling valued and listened to ( 56%); followed by pride in the company and its values ( 50%); opportunities to be creative ( 46%); salary and benefits ( 42%); relationships with colleagues ( 38%); work/ life balance ( 38%) and recognition and rewards ( 26%).
The question was asked as part of Omobono’s What Works Wherein B2B Digital Marketing research. The study also revealed that B2B marketers rate their overall happiness as 7.5/10.
The findings are based on responses from 115 senior business marketers.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments