NEWS17 October 2014

Good leadership key to marketers’ happiness

News UK

UK — Good leadership or management is a greater driver of happiness for marketers than salary, according to new research from Omobono, a digital agency specialising in business brands.

According to the research, 60% of B2B marketers said that good leadership or management made them happy at work. The second most important factor to these respondents was feeling valued and listened to ( 56%); followed by pride in the company and its values ( 50%); opportunities to be creative ( 46%); salary and benefits ( 42%); relationships with colleagues ( 38%); work/ life balance ( 38%) and recognition and rewards ( 26%).

The question was asked as part of Omobono’s What Works Wherein B2B Digital Marketing research. The study also revealed that B2B marketers rate their overall happiness as 7.5/10.

The findings are based on responses from 115 senior business marketers.

@RESEARCH LIVE

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