NEWS17 October 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK — Good leadership or management is a greater driver of happiness for marketers than salary, according to new research from Omobono, a digital agency specialising in business brands.
According to the research, 60% of B2B marketers said that good leadership or management made them happy at work. The second most important factor to these respondents was feeling valued and listened to ( 56%); followed by pride in the company and its values ( 50%); opportunities to be creative ( 46%); salary and benefits ( 42%); relationships with colleagues ( 38%); work/ life balance ( 38%) and recognition and rewards ( 26%).
The question was asked as part of Omobono’s What Works Wherein B2B Digital Marketing research. The study also revealed that B2B marketers rate their overall happiness as 7.5/10.
The findings are based on responses from 115 senior business marketers.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, a Brexit agreement for data transfers between the UK and the EU was agreed last year –… https://t.co/yTomjwlmsd
Covid-19 communications 'created misunderstanding', finds inquiry https://t.co/pzRds1IB1I #mrx #marketresearch
Stravito launches visual insights tool Atlas https://t.co/0jmpAyaJy9 #mrx #marketresearch
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments