The partnership means GMO Research can survey BCARD’s three million consumers in Malaysia. In exchange for taking surveys, BCARD members will earn loyalty points which can be redeemed at various stores as well as receiving items such as airline miles and mobile minutes.

This is the first alliance of its kind for GMO Research with a loyalty card programme.

Nicholas Antram, GMO Research product development manager said: “The alliance with BCARD will change the landscape of online research in Malaysia. With a powerful and rich group of consumers to target from, researchers will be able to conduct online surveys in Malaysia at a speed and quality level that was not available until now.”

BCARD was launched in December 2010, and is Malaysia’s fastest growing loyalty programme of its kind with more than 75 merchant partners including Starbucks, Caltex, 7Eleven, Lazada, Chatime and others, translating to over 3,500 outlets nationwide.