Global ad spending growth set to double this year
Source: eMarketer, June 2014
According to a new report, total media ad spending will increase 5.7% this year, more than double the growth rate of 2.6% from a year ago. This ties in with recent figures released by WARC on projected UK adspend.
According to eMarketer, this will be driven by a number of factors, including the “advertising frenzies” attached to the FIFA World Cup and the Winter Olympics, as well as steady increases in online and mobile advertising.
The report predicts that long-term, digital channels will continue to drive global advertising growth. It projects that digital ad spending will increase 16.7% this year, totalling $140.15 billion and surpassing 25% of all media ad spending for the first time.
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