NEWS22 September 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS22 September 2011
US— Nielsen is reported to have told its clients that a glitch in its technology might have caused the firm to produce inflated TV viewing figures for most of the year.
Mediapost reports that the firm sent a note yesterday explaining that the problem began in February when a new method for calculating average audience measurements in the main TV ratings processing system was introduced.
As a result, incorrect data for Gross Rating Points (GRPs) and the reach and frequency estimates used for TV advertising plans has been produced, the firm reportedly told customers.
Nielsen said that since then it has been delivering “incorrect data for time-shifted data streams” – which could include the C3 rating that is the official currency in the TV marketplace.
The company did not return calls seeking comment.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
NEST Corporation
Research Manager
£40,003
Mayor\'s Office for Policing and Crime
Research Analyst
£48,112 ~ £54,939
Resources Group
Senior Research Executive/ Research Manager – Commercial & Public sector clients
£35,000–40,000 + great holiday & other benefits!
Featured company
Town/Country: Aylesbury
Email: enquiries@2-europe.com
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments