Glance expands Dutch TV data offer
NMO’s Total Video dataset offers a comprehensive view of Dutch TV viewing behaviour.
NMO is managed and funded by commercial and public media organisations, media agencies and advertisers. It measures audiences across smartphones, tablets, streaming services, broadcaster apps and TV sets.
The measurement, launched recently, combines data from panel studies with sources including census data from participating broadcasters.
The move expands the TV and video audience analysis offered by Glance across linear, time-shifted, streaming and on-demand TV viewing in Europe.
Frédéric Vaulpré, senior vice-president, Glance, said: “The Netherlands is an undisputed TV trend setter and we’re proud to be acting as NMO’s international representative. By adding Total Video to our global TV viewing analysis, we’re now able to help our clients better understand the Dutch TV market.”
Patricia Sonius, managing director, NMO, said: “We look forward to making NMO Total Video available to clients around the world and to growing this collaboration further.”
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