GfK to provide online audience measurement in Poland

POLAND — Polish media owners committee PBI (Polskie Badania Internetu) has commissioned GfK to provide online audience measurement in Poland for four years, starting in January 2016.

GfK will use a hybrid approach to integrate data from several measurement inputs to help deliver a picture of digital consumers in Poland and to determine the reach of website and app advertising.

“After careful review of the submitted proposals, we selected GfK as our new partner,” said Andrzej Garapich, managing director of PBI.

“GfK impressed us with an integrated and future-proof offer. Thanks to new GfK technology, we will be able to use one data base to analyse how large the reach is for websites, online videos and apps on various devices like PCs, laptops, tablets and smartphones. We will also be able to analyse which target groups use these offers.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts