GfK secures TV audience measurement contract in Singapore
It means Singapore will get an integrated measurement system that will include the complete audience for traditional television, as well as those using computers, smart phones and tablets to access TV and video content. The contract will run for three years, with a two-year renewal option. First reports will be available in 2016.
GfK’s analysis of the TV audience will include traditional linear television, as well as time-delayed television and TV video streaming on computers and mobile devices. It will be based on a single-source panel of more than 1,000 households.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments