NEWS29 May 2015

GfK secures TV audience measurement contract in Singapore

Asia Pacific New business News

SINGAPORE — The Media Development Authority of Singapore (MDA) has commissioned international market research company GfK to provide cross-platform audience measurement in Singapore.

It means Singapore will get an integrated measurement system that will include the complete audience for traditional television, as well as those using computers, smart phones and tablets to access TV and video content. The contract will run for three years, with a two-year renewal option. First reports will be available in 2016.

GfK’s analysis of the TV audience will include traditional linear television, as well as time-delayed television and TV video streaming on computers and mobile devices. It will be based on a single-source panel of more than 1,000 households.