He has spent more than 18 years working in research and consulting for technology clients, and in his role at GfK Brand & Communications he specialised in brand health measurement, positioning optimisation and marketing communications effectiveness.

Krajicek (pictured) will be based at the firm’s Princeton, New Jersey office.

Thomas Finkle, chief client services officer at GfK Custom Research North America, said: “We are pleased to announce David’s promotion to managing director. His unique talent will enable us to provide innovative solutions and critical intelligence that will help our clients stay ahead in this fast-changing market.”