NEWS3 March 2016

GfK appoints US lead for One GfK

GERMANY – Gary Cofer has been hired by GfK as managing director for One GfK, its newly combined North American business.

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Cofer (pictured) has previously worked at consumer marketing firm, Catalina, dunnhumbyUSA and spent 24 years working for Procter & Gamble.

Previously, GfK’s North America Consumer Experiences business was led by David Krajicek while its Consumer Choices business was led by Tom Dailey. Krajicek has been member of the Management Board of GfK since the beginning of the year. Dailey is taking over a global leadership role in GfK’s Operations.

The change in structure in the US follows similar integration adopted by GfK in other countries.