GfK names Peter Feld as CEO

GERMANY – Peter Feld has been named as GfK’s new chief executive officer, following the sudden departure of Matthias Hartmann last year.

Feld (pictured) most recently served as CEO of cookware company WMF. Prior to that he was a member of the executive board at Beiersdorf AG.

“With the appointment of Peter Feld as CEO we have not only found an excellent and highly experienced manager, but also someone who knows how to deal with the challenges our company is faced with,” said Ralf Klein-Bölting, chairman of the supervisory board of GfK.

“Mr. Feld has great expertise in the strategic development of global companies. He is a proven expert in understanding customer needs, as well as in helping companies to expand internationally, and strategically drive digitalisation across the business. The supervisory board is convinced that he is the ideal person to lead GfK SE into a successful future.”

Matthias Hartmann had been CEO since 2011, before agreeing with the supervisory board to leave the company. Gerhard Hausruckinger had assumed the role of speaker of the management board in addition to his role as management board member responsible for the consumer choices sector.