NEWS1 April 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — GfK MRI has announced the launch of 44 consumer segments.
The segments are based on consumers’ offline activities and attitudes, gathered from its Survey of the American Consumer, which is updated every year from 25,000 in-person interviews. The segments are accessible via three data management platforms: BlueKai, eXelate and Lotarne.
An example of some of the segments available are:
“To build brands effectively, online advertising needs to be complemented with reliable information about the offline world of consumers — the magazines they read, stores where they shop, and products they buy,” said Florian Kahlert, managing director of GfK MRI.
“Tracking consumers’ attitudes and behaviours in every aspect of their lives has been our sole purpose for 30 years. We are thrilled to be bringing this expertise and insight to the online marketplace, with great help from BlueKai, eXelate, and Lotame.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
“I wrote down a list of things that matter to me, in four categories – relationships, health, leisure and work. I d… https://t.co/MalB9p0olB
The number of profit warnings issued by UK-listed companies increased by 50% year-on-year in 2022, according to res… https://t.co/arjNoUjS2z
Cynozure bolsters US team https://t.co/eXWTCHXiKx #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Data Analytics Innovator (Market Research) – International Digital Insights Consultancy
£45,000–12 month FTC
Resources Group
Senior Research Executive – Gaming & Tech – Boutique Agency
£30,000–£35,000 + great benefits
Hasson Associates
Junior Research Ops Exec – Market Research Agency
£20000–25000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
LAUNCHED Digital Ethnography 2023 23/03/23 9:30-16:35 ℹ️ Info + ticket: https://t.co/h3nN451Fgi Join us to ga… https://t.co/svXukMaxbS
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments