NEWS28 July 2015

GfK MRI appoints senior researcher

News North America People

US — Research veteran, Gregg Lindner, has joined GfK MRI in a new role as executive vice-president of media research.


Lindner was previously at MRC, where he was for the past 14 months. Prior to that he was EVP of service innovation & chief research officer at Arbitron (Nielsen Audio), where he headed research, custom research and product development activities in consumer insights and audience measurement.

From 1996 to 2010 he was EVP at Scarborough Research, serving as acting president for more than a year, before moving to Arbitron.