NEWS18 August 2022

GfK hires account director for Amazon

News North America People Technology

US – Research company GfK has appointed Ishan Bhaumik as global account director for Amazon and other digital accounts.

Ishan Bhaumik

Bhaumik (pictured) was most recently head of advanced TV/data partnerships at MRI-Simmons, a subsidiary of GfK, where he focused on renewing and acquiring data agreements.

In addition, Bhaumik has also held senior business development roles at Samba TV, TubeMogul (which became part of Adobe in 2016 ) and Visible Measures.

Other roles include sales specialist at Mircosoft between 2008 and 2011, and co-founder and head of business development at mobile video technology and phone-motion sensor data firm Velocity.

Bhaumik currently lives in Brooklyn, New York, and will be based in GfK’s Manhattan office.

Lydia Irving, vice-president of North America sales and commercial strategy development at GfK, said: “Ishan brings an almost unbeatable combination of tech and business development experience to a pivotal global account director role here at GfK.

“He exhibits entrepreneurial spirit and an innate talent for collaboration in everything he does, and he immerses himself completely in clients’ important challenges and goals.

“I know Ishan will make an enormous difference for Amazon and other key clients, helping them find and activate the exact insights they need.”