GfK brings electronic TAM to Saudi Arabia

The system, based on a panel of 2,000 households, will be the first such system to be used in the kingdom. The initial contract has a timespan of five years and data delivery is expected in 2015.

Matthias Hartmann, CEO of GfK, said: “This contract is a major milestone for GfK in becoming the leading television ratings provider in the Arabic world.

“We are proud to bring our 40 years of experience in audience measurement to the Kingdom of Saudi Arabia and to introduce our innovative electronic solutions in this important country.”