GfK appoints McLauchlan to media team

In the role, McLauchlan (pictured) will work with media groups, operators, advertisers and agencies focusing on GfK’s Crossmedia Link panel.

He has been working as a consultant in digital media for the past 12 years having started in client marketing roles with companies such as Microsoft and BBC.

He was responsible for the introduction of BT Vision at Microsoft, and was part of the Freeview launch team at the BBC.

Niko Waesche, global head of media & entertainment, GfK said: “Gavin’s wealth of expertise and a genuine passion for the disruptive and digital is a perfect match for our media business and our clients. Gavin has the knowledge and skills to help our clients adopt relevant technologies and create strategies for success.”