This partnership is intended to allow advertisers to tailor online advertising to specific income target groups by region. It also consolidates a number of GfK datasets into one single source, enabling advertisers to tailor pan-European campaigns on a regional basis for online target audiences. 

“Our data provides a consistent online marketing approach across Europe and the Eyeota-GfK partnership will look to create further segments in the programmatic space,” said Niko Waesche, GfK’s global industry head of media and entertainment (pictured).