NEWS23 March 2016

GfK and Eyeota form targeting partnership

Data analytics Europe Media News UK

EUROPE — GfK has joined forces with local audience data specialist Eyeota to offer GfK’s regional purchasing power data to advertisers across the UK and Europe. 

Niko waesche crop

This partnership is intended to allow advertisers to tailor online advertising to specific income target groups by region. It also consolidates a number of GfK datasets into one single source, enabling advertisers to tailor pan-European campaigns on a regional basis for online target audiences. 

“Our data provides a consistent online marketing approach across Europe and the Eyeota-GfK partnership will look to create further segments in the programmatic space,” said Niko Waesche, GfK’s global industry head of media and entertainment (pictured).