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NEWS22 December 2015

Geometry Global buys Cacto

Automotive Healthcare Latin America M&A News UK

UK — WPP-owned brand activation agency Geometry Global has acquired digital CRM specialist Cacto Arte e Ideas in Mexico.

Cacto’s unaudited gross revenues for 2015 will be close to MXP$30 million with gross assets of nearly MXP$27 million.

Cacto specialises in creating CRM programmes for international companies in the automotive and pharmaceutical categories.

It was founded in 2007 and is based in Mexico City employing 40 people.