NEWS22 December 2015
UK — WPP-owned brand activation agency Geometry Global has acquired digital CRM specialist Cacto Arte e Ideas in Mexico.
Cacto’s unaudited gross revenues for 2015 will be close to MXP$30 million with gross assets of nearly MXP$27 million.
Cacto specialises in creating CRM programmes for international companies in the automotive and pharmaceutical categories.
It was founded in 2007 and is based in Mexico City employing 40 people.
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