NEWS4 February 2010

Genpact to acquire Symphony Marketing Solutions

M&A North America

US— Outsourced business services firm Genpact has acquired data analytics agency Symphony Marketing Solutions for an undisclosed amount.

Symphony (SMS) was bought from the Symphony Technology Group, which also owns Information Resources (IRI), and specialises in providing clients with market and customer insights through its data management and analytical offerings. It employs more than 1,200 staff in several offices around the world.

Genpact president and CEO Pramod Bhasin said the acquisition would expand its scale and depth in the retail, pharma and consumer packaged goods industries.

At the same time as announcing the deal, SMS revealed that it had signed an eight-year contract with IRI to provide it with end-to-end data management and analytics services.