NEWS14 March 2013

Gemius wins Turkish internet measurement tender

Europe New business

TURKEY — EMEA internet research agency Gemius has won the Turkish internet audience measurement tender.

Gemius has been re-appointed by IAB Turkey, an internet advertising trade body, with a view to expanding the study of Turkish web users.

The agency will remain the IAB’s provider of measurement for at least two more years and has been in the Turkish market since 2009.

“We are proud to provide internet measurement currency in Turkey, one of the biggest internet markets in Europe and fulfill the highest quality standards required by it,” said Lauris Lietavietis, JIC segment director at Gemius.