19 July 2011
Gemius to provide web audience data to Serbian publishers
SERBIA— Research firm Gemius is to provide online publishers and advertisers in Serbia with web audience data under a new long-term cooperation agreement signed with industry body ABC Srbija.
Gemius will measure site visits using a cookie panel methodology. Tracking scripts will be added to websites from this autumn with the first data due in January.
Serbia has an internet penetration rate of 54% with more than four million users as of June 2010.
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