NEWS19 July 2011

Gemius to provide web audience data to Serbian publishers

Europe New business

SERBIA— Research firm Gemius is to provide online publishers and advertisers in Serbia with web audience data under a new long-term cooperation agreement signed with industry body ABC Srbija.

Gemius will measure site visits using a cookie panel methodology. Tracking scripts will be added to websites from this autumn with the first data due in January.

Serbia has an internet penetration rate of 54% with more than four million users as of June 2010.