NEWS14 January 2022
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS14 January 2022
US – Marketing strategy, consumer behaviour and analytics consultancy GBK Collective has partnered with Qualtrics, which offers experience management (XM) services.
Through the partnership, GBK will work with customers to apply real-time analytics and predictive insights to make decisions using the Qualtrics XM Platform.
The platform empowers organisations to drive brand impact and keep up to date with prevailing market trends. The partnership with GBK provides Qualtrics customers with another layer of analysis to improve their brand tracking programmes even further, unlocking new insights to inform key decisions from product and customer experience enhancement to campaign effectiveness.
“GBK and Qualtrics both have solid roots in the world of academia and share a common vision when it comes to applying better data, insights and expertise to help leading brands solve problems, improve decision-making and create sustainable growth,” said GBK chief executive Jon Greenwood. “Together with Qualtrics, we’re applying real-time data and analytics methodologies to deliver actionable business intelligence, further building on the value of the Qualtrics XM Platform.”
RJ Filipski, global head of ecosystem at Qualtrics, added: “As consumer expectations continue to evolve, brands need a differentiated strategy to help them deliver experiences that create meaningful connections with their customers. With Qualtrics’ technology and GBK’s established expertise, brands can more easily make data-driven decisions that sustain long-term growth and build lifelong loyalty.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
RT @WalnutUnlimited: A very warm welcome to our newest recruits! We're thrilled to have two new joiners to Walnut team! @TweetMRS @researc…
With global crises mounting, some brands fear deglobalisation is underway. Kurt Stuhllemmer at Hall & Partners exam… https://t.co/evDysmnPUC
Marketing careers popular amid economic uncertainty https://t.co/2JeMr3Qo3a #mrx #marketresearch
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Rediscover the joy of in-person #Training with our selection of #face2face courseshttps://t.co/JRQvDP8MIW I… https://t.co/tMFu8tFPjF
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments