NEWS11 June 2014

FutureBrand Australia hires executive director of strategy

Asia Pacific News People

AUSTRALIA — Harley Augustine moves to the strategic futures consultancy as executive director of strategy.

Augustine, joins the company after four years at UK-owned brand design consultancy Elmwood where he headed the agency’s brand strategy and writing offers across Asia.

He will be responsible for leading the company’s strategic focus on branding and will report to Richard Curtis, FutureBrand Australia’s CEO. Curtis took on the CEO role in February this year having previously worked at Interbrand.

Augustine said: “The company’s global proposition of creating a positive future for brands and businesses is extremely compelling, and I’ll be working with Richard and the rest of the team to share and grow this story, from brand strategy to creative expression across all manner of brand experiences.